The new logo forms the main component of the conjoint design line. Obergurgl-Hochgurgl has been operating under the connecting name of Gurgl since May 2019. "Continuous development and further improvement of the public image were the main motives for the rebranding process," informs Lukas Scheiber, marketing responsible of Ötztal Tourismus. The new logo is the central component of the redesigned line. Additionally, a distinctive typeface was created in order to strengthen the unique character of the typographic appearance. Varied font styles promise greater flexibility in the range of applications.