In the most central spot of the ski area, Audi AG and the Obergurgl Lift Company created (in 2013) a location that makes the legendary quattro drive a real hands-on experience for visitors. The architectural staging comprises the distinctive Audi rings on the balustrade, where the geometric impulse extends across the terrace to the entire facade. The reddish color creates a perfectly visible contrast to the snow. Inside the hut, the momentum continues - large, geometric aluminum surfaces enter into dialogue with the wooden interior. The materials used forge a bridge from Alpine coziness to high-tech automotive engineering.
quattro Festkogel Alm in Obergurgl
Refreshment stop with grip
The quattro Festkogel Alm (2650 m) serves traditional Tirolean specialties and gives an insight into the history of Audi's innovative four-wheel technology. While away a couple of hours on the large sun terrace or at the sociable umbrella bar with a view of Gurgl's glacier world. Another highlight: night skiing and mountain party every Tuesday from 6.30 pm to 10.30 pm.
Alpine lifestyle meets high technology
Take a seat and be amazed
In sleep mode the tables represent a checkered digital tablecloth in red and white. Once activated, it becomes a mountain landscape through which an Audi quattro makes its way confidently. In the "Media Table" guests will find not only quattro clips but also specific information about the ski area, such as an interactive ski slope map and current weather data incl. forecasts for the coming days. Also take a look at the decoration of the fireplace: instead of deer antlers you'll find a 3D sintered gecko - the symbol of quattro technology. Framed advertisements with Alpine references reminding of the history of the brand take the place of family photos and mountain landscapes painted in oil.
T: +43 (0) 5256 6260 501